THE VISION
Turning New York’s most iconic landmark into a narrative canvas for one of the world's most legendary franchises. The challenge was twofold: adapting 50 years of cinematic archives to the brutal verticality of the building, while meeting the absolute visual standards of Lucasfilm and ILM.
THE EXPERTISE
On this project, reactivity was the critical factor. Working with Superbien, the only studio to have created motion content longer than 60 seconds for this venue, we had only 14 days between asset delivery and the live activation to finess and blend five decades of footage.
Content Optimization: Adapting every scene to specific opacity and colorimetry constraints for a 700-foot-high projection.
Technical Mastery: Managing a complex canvas for 46 Panasonic 30K projectors, leveraging deep knowledge of the monument’s pixel map and server management.Creative Direction: Acting as a responsive interface for Khatsho Orfali (VFX Supervisor at ILM) to translate their vision into a technically viable monumental experience.
THE IMPACT
A first-of-its-kind feat: to this day, this project remains a benchmark for long-format mapping on the Empire State Building. The activation was a resounding success, green-lit by the most demanding creative leads in the film industry.
Client The Walt Disney Company | Venue Empire State Building | Head of Operations Marie Cecile Flageul | Lead Visual Director Jeremy Cormier
Content Producer Martin Ulrich | Technical & Logistics Producer Scott Shiba | Technical & Logistics Execution OPEX | Junior Project Manager Theo Ulrich
Lead Motion Designer Clement Boghossian | Technical Supervisor Pierre Masserann | Motion Designer Dara Thongsavath
Media Server System Manager Léo Farré - Only View | Media Server Projectionist Michael Correia - Only View Olivier Lamblin - Only View
Technical Director Baptiste Lassaigne - Only View | Videographers Alexandre Ayer James Eades | Video Editing Chiara Collin-D'Augelli | Copywriting Pebbles Russell
Content Producer Martin Ulrich | Technical & Logistics Producer Scott Shiba | Technical & Logistics Execution OPEX | Junior Project Manager Theo Ulrich
Lead Motion Designer Clement Boghossian | Technical Supervisor Pierre Masserann | Motion Designer Dara Thongsavath
Media Server System Manager Léo Farré - Only View | Media Server Projectionist Michael Correia - Only View Olivier Lamblin - Only View
Technical Director Baptiste Lassaigne - Only View | Videographers Alexandre Ayer James Eades | Video Editing Chiara Collin-D'Augelli | Copywriting Pebbles Russell
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